Electronic tags to solve manual price updates at European grocers
One of the stores switching to the Hanshow labels replaces about 1.44 million paper price tags by hand each month.
Two grocery chains in Croatia and Slovenia are moving from pilots to a large-scale rollout of electronic shelf labels from Chinese supplier Hanshow (汉朔科技). Konzum has introduced electronic labels in more than 200 of its Croatian stores and plans 260 more, and Mercator has installed them in 50 Slovenian stores, Hanshow said in an Oct. 12 press release. Konzum expects to equip most of its more than 600 stores by the end of summer 2027, and Mercator aims to cover its whole network by the end of 2027, according to the release.
The labels are digital displays linked to a central system, so prices update automatically. Mercator’s stores replace about 1.44 million paper price tags by hand each month, the release said.
Both chains belong to Fortenova Group, a southeastern European retail group with more than 2,600 points of sale, and its member company Kenty Adria is Hanshow’s partner.
Hanshow also announced on Oct. 13 that Supermercados El Jamón, which runs more than 370 supermarkets in southern Spain, plans to install nearly 3 million labels over three years, starting with 100 stores in 2026.
Hanshow’s own sales are growing fast: revenue at the Beijing-based, Shenzhen-listed company rose 47% to RMB 2.91 billion (about US$434.6 million) in the first half of 2026, according to its interim report.
Sources: Hanshow (press release), 汉朔科技 Hanshow (company news), 汉朔科技 Hanshow (2026 interim report summary)
Editor: Ian Lamont
